After offering a teaser last week, Amazon released its full Super Bowl ad this morning in advance of this weekend’s big game, featuring celebrities Cardi B, Gordon Ramsey, Rebel Wilson, and Sir Anthony Hopkins playing the role of Amazon Alexa, under the premise that she lost her voice.

Amazon CEO Jeff Bezos also makes an appearance. But what really stands out in the ad is the headset that the Alexa stand-ins are wearing — featuring an Amazon logo and the distinctive blue ring that’s a signature of Amazon’s Alexa-enabled Echo products.

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