(The video is this story is from September, 2018 when a controversy arose over labeling by California wine labels).

An effort via legislation to end what some Oregon wine growers characterized as deceptive branding of Oregon grown varietals by California wine companies has died in a House committee, according to this Business Journal report.

It was a stunning development for bills that sailed through the Senate in April.

The bills were on the Wednesday agenda of the House Committee on Economic Development, where supporters expected them to possibly pass out of committee for a floor vote. 

Instead, committee chairman John Lively said the issue would come again in a later legislative session

“There’s still wide opinion on the committee on these bills and the amendments,” the Business Journal reported him saying.

Some Southern Oregon wine growers do not support the bill and some on the committee question why there is an immediate need for the purity designation, he said.

The issue arose last summer when California-based Copper Cane LLC started describing their pinot noir wine" as from three viticultural areas in Oregon. They agreed to rebrand their their Elouan and Willametter Journal wines.

RELATED: California winery to alter wine names after Oregon complains

“You can’t tell people they can’t make crappy wine, there are only certain things you can do, but one of the things we can do was to put into law these very high standards that in essence are what got us this recognition around the world,” said David Adelsheim, Founder of Adelsheim Vineyard said earlier.

When speaking on the Senate floor before the April vote, Sen. Mark Hass, D-Beaverton, compared the situation to Kona coffee from the Big Island of Hawaii. State laws strictly control the brand. Other coffee-growing regions and countries cannot grow beans and call it Kona coffee.

"Pinot noir is our Kona coffee," he said.