PORTLAND, Ore. -- It's hard to believe Portland hasn't done this before.

But this year, we'll see the first ever canine Grand Marshal for the Grand Floral Rose Festival Parade. The decision to have a dog be the face of this year's festival was made to recognize the role the Oregon Humane Society has played in making Oregon one of the most pet-friendly states in the country.

The 20 finalists competed for the honor Wednesday night at the Heathman Hotel. Some showed off their fashion sense while others wowed the crowd with tricks. One even sang.

Watch: Rose Festival canine court

But the winner was a 185-pound English Mastiff named Diesel!

Diesel's owner said he's to working a crowd.

"He's kind of a rockstar," said Jennifer Veitch. "Everywhere we go, he loves it.

Watch for Diesel in the Grand Floral Parade on June 9!