Under pressure from a conservative group, The Hallmark Channel has pulled four ads for a wedding planning site that featured two brides kissing at the altar.
Hallmark told the AP that the ads, for the Zola wedding website, were pulled because the controversy had become a distraction.
The conservative group One Million Moms said it had complained about the ads to Bill Abbott, CEO of Hallmark's parent company Crown Media Family Networks.
Celebrities like Ellen DeGeneres and Sandra Bernhard blasted Hallmark's decision on Twitter, with DeGeneres asking: “Isn't it almost 2020? What are you thinking?"
Zola fired back at Hallmark by pulling all their advertising from the channel.
Mike Chi, Zola's chief marketing officer, told The Hollywood Reporter, "All kisses, couples and marriages are equal celebrations of love and we will no longer be advertising on Hallmark."