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  • Talk Box: Ranking the Super Bowl Commercialsadd to reading list  

    Posted on February 3, 2014 at 8:50 PM

    Updated Monday, Feb 3 at 8:52 PM

    David Paull, Founder and CEO of Dialsmith, stops by to talk about the research done during the Super Bowl commercials. The Portland company developed the technology that was used in nine US cities during the big game.

    By Ben Lacy