Portland PR firm chooses Fabio for new Old Spice pitchman

Portland PR firm chooses Fabio for new Old Spice pitchman

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by KGW Staff

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kgw.com

Posted on July 21, 2011 at 1:02 PM

Updated Thursday, Jul 21 at 4:46 PM

PORTLAND -- Italian model Fabio is doing a little work for Portland's Wieden + Kennedy ad agency, as the new pitchman for Old Spice.

Procter and Gamble said the addition of Fabio does not mean the end of the other "Old Spice Guy," Isaiah Mustafa.

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