I'm on a horse: The Portland brains behind the quirky Old Spice ad

I'm on a horse: The Portland brains behind the quirky Old Spice ad

Print
Email
|

by Aaron Weiss

kgw.com

Posted on February 20, 2010 at 12:45 PM

Updated Monday, Oct 28 at 11:41 PM

Joe Donlon talks to Wieden+Kennedy's Eric Baldwin, Jason Bagley, and Craig Allen, the creators of Old Spice's The Man Your Man Could Smell Like ad, starring Isaiah Mustafa.

The ad has hit two million views on Youtube. It's a one-shot ad done in-camera with no cuts. The ad intentionally targets women shopping for men who are turning away from bar soaps and buying body washes.

Print
Email
|