Across the country the annual Black Friday shopping frenzy is on.
This year many retailers started the sales earlier than ever before, giving shoppers more time to find those big deals.
In New York 9,000 shoppers were at the Macy's flagship store when it opened at midnight, while in Boston deal hunters camped overnight at Best Buy.
It turned dangerous at a Walmart near Los Angeles when a woman racing to beat other shoppers to buy video games pepper-sprayed the crowd, injuring at least 20 people.
Police called it "competitive shopping."
"It could have been a lot worse," said firefighter Wed Elder. "That's what you see when you get that many people inside is a stampede."
Those crowds are exactly what retailers bank on.
Some will make 40 percent of their yearly profits Friday, and not just in stores.
Many now use special deals on mobile sites, sending offers directly to smart phones.
However they shop, millions of Americans are buying, saying they love both the bargains and the bragging rights.