PORTLAND -- Changes at the Rose Quarter continue as the Moda Center arena released a new logo Thursday.

The logo consists of a plum-colored rose icon and the Moda Center wordmark.

The rose pays tribute to the history of the building as well as a nod to the Rose City, said Michael Lewellen of the Moda Center. The wordmark is an adaptation of the corporate logo for Moda Health, the community partner for the arena.

Installation of the logo has already started with work scheduled to be completed in time for the Trail Blazers regular season home opener, Nov. 2 against the San Antonio Spurs.

We re thrilled to be able to present this logo to the people of Portland, said Jonathan Nicholas, Vice President of Marketing with Moda Health. We re confident they ll grow to love it as much as we do.

The arena, formerly known as The Rose Garden, changed its name to the Moda Center in April, following a corporate sponsorship deal. The 18-year-old venue had been one of the few sports complexes in the country yet to sell off its naming rights.

Backstory: Fans lobby to keep the Rose Garden name

Other changes: New local food options cooking up at Moda Center

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