Apple plans to debut a smaller, cheaper iPad by the end of the year, Bloomberg reports.

Two people with knowledge of the plans said the move was meant for the company to remain dominant in the tablet market as Microsoft and Google launch their own devices.

The current iPad screen is 9.7-inches. The smaller iPad screen would be 7 to 8 inches. The screen would not have the same high-definition feature as the iPad that was released in March.

An official announcement could happen by October.

It s expected the smaller iPad would have a price around $199, the same as Amazon s Kindle Fire and Google s Nexus 7.

The move would be a departure from the wishes of late Apple CEO Steve Jobs. When similar rumors about a smaller iPad emerged in April, here s what the Associated Press wrote:

Apple's late CEO made a rare appearance on an October 2010 earnings conference call to launch a tirade against the 7-inch tablet Samsung Electronics Inc. was set to launch as the first major challenger to the iPad.

The reason we wouldn't make a 7-inch tablet isn't because we don't want to hit a price point, it's because we don't think you can make a great tablet with a 7-inch screen, Jobs said. The 7-inch tablets are tweeners, too big to compete with a smartphone and too small to compete with an iPad.

He said the resolution of the display could be increased to make up for the smaller size, but that would be meaningless, unless your tablet also includes sandpaper, so that the user can sand down their fingers to around one quarter of the present size.

There are clear limits of how close you can physically place elements on a touch screen before users cannot reliably tap, flick or pinch them. This is one of the key reasons we think the 10-inch screen size is the minimum size required to create great tablet apps, he said.

Jobs failed to mention Apple's success developing apps that use taps, flicks and pinches on the iPhone, with its 3.5-inch screen.

Information compiled by KING5's Travis Pittman

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