Runners participating in this year s Hood To Coast Relay will be able to use a new technology created right here in Portland to keep track of their own stats and those of their friends.

AthletePath, a Portland start-up, is behind the performance-tracking technology.

It's a web platform that connects racers of all abilities to their friends and family and training buddies, says David Embree, CEO of AthletePath.

Embree says the data includes who s on the team, how many legs they ve completed, how many miles they ve run, their average pace and even the team s projected finish time. AthletePath even shows map and the elevation profile,all at a runner s fingertips.

Races around the Northwest have been using AthletePath for the past year, including the Shamrock Run. But, Hood to Coast will be the company's biggest event to date.

With Hood To Coast, we have a direct connection to the race timer, so we'll be delivering those notifications at the finish, says Embree.

Registered runners can loop in family and friends so they can follow the runner s progress.

Hood To Coast organizers say AthletePath is a game-changer.

We have people coming from 36 counties, so people cheering in 36 different counties, that's going to be cool, Jude Hubber, VP of Marketing. I think every race in the worlds' going to be using this soon.

AthletePath grew out of the Portland Incubator Experience (PIE), part of ad agency Wyden & Kennedy's annual program to nurture and foster new tech ideas with good business potential.

AthletePath generates revenue from each race registration.

We want to build a way that really connects everyone the sports that they love to do, says AthletePath s Embree.

AthletePath now has six full-time employees and two part-timers. The company reports its income has doubled for the past three months and will soon be looking to leave PIE to find its own home in Portland, as it continues to grow.

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