EUGENE - A new social media center for the Oregon Ducks dubbed the Quack Cave is being touted as the first of its kind in the college sports world.

The center has a wall of flat screens controlled by iPads and wireless keyboards for student employees to publishy content across their sports and non-sports platforms.

UO Athletics spokesman Andy McNamara said they were inspired by social media command centers used by the NHL's New Jersey Devils and other leading corporations.

Big brother is now officially watching, but in a good way, McNamara said. We have an ever-growing, technically savvy fan base that's deeply passionate about the Ducks, and the QuackCave will allow us to connect and respond to them in a personal and unique way.

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