BEAVERTON, Ore. -- This week, General Motors announced it is recalling another 1.5 million vehicles, this on top of nearly 2 million already in the recall pipeline.

GM reports it will cost the company some $300 million to cover the costs of the faulty ignition switches that have been linked to at least 12 deaths and 31 crashes.

Most of those models date back from 2003 to 2007.

The costs also cover GM's latest recall of newer SUVs and luxury sedans, including Buick Enclaves, GMC Acadias, Chevy Traverses and Saturn Outlooks because their side airbags may be defective.

Carr Auto Group has several GM dealerships in the metro area. The company operates Chevrolet, Cadillac, GMC and Buick.

Carr Auto Group President Brad Preble says his team is doing everything it can to help customers who may have a recalled vehicle and in the process, regain previous and potential new customers' trust.

It's an awful thing to go through. It's just how you respond, how can you take care of the customer while it's going on, that's what we're scrambling to do right now, said Preble.

General Motors CEO Mary Barra, only on the job two months, has publicly apologized.

On Tuesday, she she appointed 40-year GM veteran Jeff Boyer to the newly created position of VP of Global Vehicle Safety.

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