SALEM, Ore. (AP) -- Two local folk singers have become the first tool in a $20 million campaign to convince Oregon's uninsured to buy health insurance.

Musicians Laura Gibson and Matt Sheehy appear in ads that are on heavy rotation in all of Oregon's television markets. The ads are the beginning of a push to introduce the public to Cover Oregon, the online marketplace where individuals and small businesses can shop for health insurance coverage and see whether they qualify for financial assistance under President Barack Obama's health care overhaul.

Obama's overhaul will require nearly all Americans to have health insurance by Jan. 1 or pay a penalty.

Cover Oregon officials say the ads are designed to introduce the name and create a positive sentiment for it.

Read or Share this story: