PORTLAND -- The Portland Timbers' stadium has been named Jeld-Wen Field after the Oregon-based window and door manufacturer.
The downtown stadium, which is being renovated for the Timbers' inaugural Major League Soccer season, had been named PGE Park since 2001. Portland General Electric remains a founding partner of the Timbers.
The terms of the deal with Jeld-Wen were not disclosed.
Portland Mayor Sam Adams appeared with team and company executives at news conference Monday unveiling the new sponsor.
It is a company that never forgets its roots and where it comes from, Adams said of Jeld-Wen, which is headquartered in Klamath Falls.
Adams punctuated his remarks by proclaiming Go Timbers! The Timbers open the season this Saturday at the Colorado Rapids. The team hosts its first game on April 14 against the Chicago Fire.
Jeld-Wen Field was originally built in 1926 and was named Multnomah Stadium. In 1966, the facility was sold to the city and renamed Civic Stadium until PGE's sponsorship.
The stadium was first home to the Timbers when the team joined the North American Soccer league in the 1970s. It also hosted the Portland Beavers minor league baseball team, and has served as the home field for the Portland State Vikings football team.
Elvis Presley performed at the Stadium in 1957.
For several years Jeld-Wen sponsored The Tradition golf tournament, a major on the Champions Tour. The company's partnership with the event, played in Sunriver, Ore., ended last year, but Jeld-Wen remains one of the major sponsors of the Players Championship, a high-profile tournament on the PGA Tour.
I think it's going to put a spotlight on us, said Rod Wendt, president of Jeld-Wen. We obviously think that one of the benefits of partnering with the Timbers.