Black Friday has become known as the start of the Christmas shopping season, and the day that retailers traditionally offer some of the lowest prices of the year.
But this year, many retailers are getting a jump-start by offering pre-Black Friday sales on Thanksgiving Day.
Sears for the first time is joining a longer list of other retailers including K-mart and Walmart that will open earlier Thanksgiving Day.
I'm expecting huge traffic for the customers who don't want to come in black friday but they still want a good deal, said Fred Brockmann, store manager at Sears in Washington Square.
With some 599 door-buster sales and lots of bogos - buy one get one free sales - retailers are taking advantage of consumers thirst for bargains, in hopes of getting them to into the store, and bringing them back.
The idea is to give our great customers great deals, and they comeback and see us again, said Brockmann.
Sears wash scheduled to open at 7 a.m. Thursday. Other shops at Washington Square planned to open at Midnight, and Woodburn Company stores open at 10 p.m.