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The government singles out cell phones as the greatest danger among all sources of distraction.

AT&T started its own no texting-while driving campaign in 2009. The company calls it an epidemic, saying texting is a deadly habit that makes you 23 times more likely to be involved in a crash.

Now all the big cell companies, AT&T, Verizon Wireless, Sprint and T-Mobile, are putting rivalry aside to get the message out.

The multi-million dollar national radio and TV campaign will also include social media. It will run through September and use AT&T's tagline it can wait.

It's an education piece out there to say there's a time and place to use your phone and behind the wheel is not the place to text, AT&T s Cyndie Chyle said.

Customers can also download the drive mode app that sends a message to callers and texters that the driver is driving and can't answer. Most states have a partial ban on texting and driving for drivers, including Oregon.

The campaign will especially target teens.

KGWBusiness ReporterJoe Smith contributed to this report

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