PORTLAND -- Nike has removed a 2007 ad which refers to Olympian Oscar Pistorius as a bullet in the chamber, after he was accused of fatally shooting his girlfriend.
Reeva Steenkamp, 30, was shot four times early Thursday morning in Pretoria, South Africa. Pistorius was arrested in connection with her murder.
Pistorius was considered a national hero in South Africa, and was known as Blade Runner because of his high-tech artificial legs.
A Nike spokeswoman told KGW the company removed the bullet ad from Pistorius' website after news of the murder came out Thursday.
The brand campaign was created in 2007 and the copy was in reference to Oscar s speed and performance on the track, said Erin Patterson. Nike felt it was appropriate to take the ad down from Oscar s website recognizing the sensitivities of the situation.
Patterson also said Nike had no plans for Pistorius in upcoming campaigns.