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EUGENE, Ore. -- University of Oregon officials and alumni encouraged fans en route to the Rose Bowl to show their pride by Ducking their rides.

We want to turn I-5 and all of Los Angeles into a sea of yellow and green to showcase fan support for the University of Oregon, said UO's Susan Thelen. We re excited to see cars, vans, trucks, motorhomes and probably even a few motorcycles dressed up for the big contest.

Participants can upload photos of their vehicles and view a live Twitter feed of other vehicles headed to the game. A grand prize winner will receive a plaque and a $150 Duck Store gift card.

Click here for the official Duck My Ride website

From the Golden Gate Bridge to the Hollywood sign, UO's Craig Pintens said, we can t wait to see California filled with creative Duck fans supporting our school.

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