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PORTLAND -- Portland Trail Blazers rookie Damian Lillard is starring in a new anti-bullying ad campaign that asks people to pledge they will show respect to others.

The campaign kicked off Monday with a 30-second ad featuring kids from the Portland non-profit group Friends of the Children.

We all come from different backgrounds. I think it s important for everyone, especially kids, to show respect to each other, Lillard said. I ve lived in three completely different communities and have seen bullying firsthand. If I can make a difference and help kids be more aware of their actions, that s a big deal for me. I want to be a part of that.

The ad is the first of a series in the campaign called Respect, Pass it On. The public service announcements are sponsored by Trail Blazers, Les Schwab Tire Centers and Adidas.

Click here for a PDF copy of the pledge

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