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BURIEN, Wash -- A family s dog disappeared in Burien days ago, now his family is going great lengths to find him.

He s our kid and we really want him back, we miss him a lot, said Gina Bourdage, the owner.

Aside from hanging signs, Gina Bourdage hired a company to send out a Pet Amber Alert. She paid $150 for a company to call 1250 homes in the area.

I think it s a little preposterous that people can send something like that out for just a pet, said Seth Von Wald, who lives nearby.

The calls started around dinner time Thursday.

People that really care, they re going to look at the signs. People that don t care shouldn t be forced to care by getting calls, he said.

Others disagree.

People love their pets, they re like children, said Winnifred Thayer, who also lives in the area.

I guess whatever works for them, works. I just let it go to the machine, she said.

Bourdage says aside from a few angry responses, the majority of them were positive.

We might have bothered a few people, which I didn t intend. I wish we hadn t but I m really glad for the one person that did call and described our dog to a T, said Bourdage.

That tip led them to the intersection of 8 Ave South and S 136th Street in Burien, where Bourdage is hanging additional signs.

We re going to find him, she said.

I m sitting by the phone every second, holding onto hope, hoping for more, said Bourdage.

G is micro chipped but wasn t wearing tags the day he disappeared. If his trail runs cold, Bourdage is prepared to buy another round of robo-calls.

Update: Shortly after this story aired on KING 5 News, the couple received a call from a viewer who found their dog. They have since been reunited.

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