PORTLAND -- Portland Trail Blazers rookie Damian Lillard is starring in a new anti-bullying ad campaign that asks people to pledge they will show respect to others.
The campaign kicked off Monday with a 30-second ad featuring kids from the Portland non-profit group Friends of the Children.
“We all come from different backgrounds. I think it’s important for everyone, especially kids, to show respect to each other,” Lillard said. “I’ve lived in three completely different communities and have seen bullying firsthand. If I can make a difference and help kids be more aware of their actions, that’s a big deal for me. I want to be a part of that.”
The ad is the first of a series in the campaign called "Respect, Pass it On." The public service announcements are sponsored by Trail Blazers, Les Schwab Tire Centers and Adidas.