kgw.com, like many other web publishers, tracks the activities of visitors to its site. This activity is tracked for many reasons - such as monitoring ease of use of a site and tracking popularity of particular sections. kgw.com uses this information to determine which pages are more valuable to you and to our advertisers. Your account information combined with your activity on our site will provide additional information that allows us to create a more interesting and enjoyable site. This will also allow us to continue to make kgw.com an attractive advertising medium for our advertisers.