Relaxation drinks pour into beverage market

Relaxation drinks pour into beverage market

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by Amy Troy

kgw.com

Posted on May 3, 2011 at 5:15 PM

Updated Tuesday, May 3 at 9:26 PM

A new kind of beverage is flying off store shelves, and it's the anti-energy drink.   With names such as iChill, Dream Water and Drank, they promise to help you fall asleep, naturally.

For two to three dollars a bottle you'll get a mix of sleep-inducing products like Melatonin, Magnesium and Valerian.   

On the streets of Portland, reviews on relaxation drinks are mixed.  

"I might try it once," Anthony Phillips said. "You hear about turkey putting you to sleep so I guess there are things you can eat to put you to sleep."    

"I guess if I drank too much coffee, but I like tea (to fall asleep) better," Caitlin Turnbull said.

Critics worry consumers will grab a relaxation drink then get behind the wheel of a car.

Registered Dietitian Kimra Hawk, of Providence Saint Vincent Medical Center says the warning labels on the bottle, urging consumers not to drink and drive, are too small.   

She's also concerned about ingredients like melatonin.   She says the supplement is not regulated by the Food and Drug Administration, and it's long-term use is not known.  

"It may help (with sleep) in the short-term, long-term use the effect is unknown."

Further, she points to the list of ingredients.

"If you look at the label, it may say Proprietary Blend and not spell out how much of each product is in there."   Hawk said it's better to simply take the vitamin supplements because you can monitor the exact dose.

Consumers don't seem to care, as relaxation drinks are quickly elbowing their way into the beverage market.

Reports show it's a $68 million-industry  and growing.  
 

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