The World Cup is Facebook's biggest event ever

Credit: Facebook: Tim Howard

The World Cup is Facebook's biggest event ever

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by Cassidy Quinn, KGW Staff

Bio | Email | Follow: @KGWNews

kgw.com

Posted on July 2, 2014 at 9:36 AM

Updated Thursday, Jul 3 at 3:12 AM

Facebook is loving the World Cup. And we're not talking about people on Facebook, we're talking about the social media site itself.

The company announced on Monday that the huge international sporting event has generated more than 1 billion Facebook interactions, including likes, comments, and posts.

That's already more than any other event in Facebook history, and there's still almost 2 more weeks left in the tournament.

And that is more than 3 times the engagement that the Sochi Winter Olympics and this year's Super Bowl got - combined. The Winter Olympics generated 120 million interactions from 45 million people, while Super Bowl XLVIII had 185 million interactions from 50 million people.

A lot of this popularity comes from World Cup stars posting on Facebook, especially players from Brazil. Like soccer forward Neymar, Jr., who's generated 7 of the 10 most popular posts from the tournament so far. This photo got nearly 2.5 million likes.

Out of the top 20 photos with the most likes from athletes during the World Cup so far, 12 of them are from Neymar and his Brazilian teammate David Luiz.

U.S. goalie Tim Howard tried to compare with this photo he posted after the team lost to Germany. It's the 53rd most popular World Cup post so far with over 38,000 likes.

His photo might not be the most popular, but Howard is definitely popular with U.S. fans after Tuesday's amazing 16-saves game against Belgium.

Unlike the U.S., Brazil is still in the tournament, which means they'll probably continue to outdo us in their social media posts, too.

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