The $80,000 potato salad on the Internet

Credit: Kickstarter: Potato Salad

The $80,000 potato salad on the Internet

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by Cassidy Quinn, KGW Staff

Bio | Email | Follow: @KGWNews

kgw.com

Posted on July 8, 2014 at 8:17 AM

Updated Thursday, Jul 10 at 3:13 AM

COLUMBUS, Ohio -- The Internet loves potato salad. That's what an Ohio man has proved after raising over $80,000 on Kickstarter... to make potato salad.

Zack Danger Brown (yes, that's his birth name) had a craving for potato salad. But he apparently didn't have $10 to buy the ingredients, so he set up a Kickstarter campaign to raise the money.

You might know Kickstarter as the crowdfunding site that lets people raise money for projects they're working on, whether that's a new business, a movie, a piece of technology or potato salad.

Now Brown has raised over $80,000 (and counting)! As of Wednesday morning, more than 4,900 people have donated to him. People from all over the world - France, Japan, Norway, and of course, Portland.

To make potato salad.

Now you might be wondering - how is this a real Kickstarter campaign? Aren't there some guidelines, some rules that this breaks?

Well, Kickstarter just changed their rules in June, so now any project is legitimate, as long as it's not illegal, dishonest, or dangerous. So his potato salad project is completely OK.

Brown was completely honest with the Internet when he wrote his campaign description.

"I'm making potato salad," it reads. "Basically I'm just making potato salad. I haven't decided what kind yet."

And he admitted there are some risks to the process.

"It might not be that good. It's my first potato salad."

The page is even complete with rewards for his backers, ranging from an online "thank you" note, to a recipe book with potato salad recipes from around the world.

If you donate at least $3, you will supposedly receive a bite of the completed potato salad. I'm not exactly sure how he's going to get these bites to people around the world. I think shipping potato salad might cause some issues, thanks to the mayonnaise.

One way he'll connect with his backers is an Internet-wide potato salad party. After zooming past his original goal, and multiple stretch goals - including better mayonnaise, and multiple salad recipes - Brown posted that if he reached $3,000, he would rent out a party hall for everyone who's pledged $10 or more.

He will also be doing a live stream of the potato salad making.

"My kitchen is too small! Wrote Brown. "The Internet loves potato salad! Let's show them that potato salad loves the Internet!"

The project doesn't end until August 2nd, so Brown still has a lot of time left. Who knows how much money he could raise by the end - he'll be able to afford a lot of potato salad.

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