VANCOUVER, Wash. -- Burgerville, the fast-food restaurant chain based in Vancouver, Wash., is getting rid of its popular rewards program.
Burgerville will no longer offer the rewards program to new users, starting on Jan. 6. But customers currently enrolled in the program can continue to redeem their points through the end of 2014.
Company officials also said they plan to lower prices on several of their most popular menu items in 2014.
The first Burgerville opened in Vancouver in 1961. It has since grown to include 39 restaurants in Washington and Oregon, with 1,500 employees. The fast-food chain is known for buying fresh food from local businesses.