Powdered alcohols don't have approvals

Powdered alcohols don't have approvals

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Associated Press

Posted on April 21, 2014 at 2:31 PM

Updated Tuesday, Apr 22 at 3:40 PM

NEW YORK (AP) — Don't expect powdered alcohol to hit store shelves anytime soon.

A product called "Palcohol" gained widespread media attention in recent days after it was reported that the Alcohol and Tobacco Tax and Trade Bureau approved the powdered alcohol, including vodka and rum varieties. But a representative for the federal agency said in an email to The Associated Press late Monday that the approvals were issued in error.

Subsequent questions emailed to Tom Hogue, a representative of the agency, were not immediately answered. But in an email message, Palcohol's parent company Lipsmark said it will resubmit the labels for approval.

"We don't have an expected approval date as label approval can vary widely," the message said.

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