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Construction closes NW 23rd, hurts businesses

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by Randy Neves

Posted on February 7, 2010 at 3:50 PM

Updated Monday, Feb 8 at 6:18 PM

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PORTLAND, Ore. -- First it was the economy. Now add road construction to the list of worries for retailers on Portland's NW 23rd Ave.

The safety barriers and the road-block signage were all in place for the road closure that stretched from Glisan St. to Everett St. and was expected to last for three weeks.

For businesses hanging by a thread, this project is kind of scary.

"What we want to do is just let people know that we are still here," said Judy Farinha, owner of Tribute's Pizza and Sandwich Shop. "And we'd love to have them come out. It's just construction -and we know that it needs to be done- but, please come out and support us."

She was not alone in dreading the three-week-long closure of NW 23rd Ave.

Starting at 7 a.m., Monday, the city entered a more aggressive phase of its long-awaited road, sewer and curb repairs.

"We've been fearing this for about three years," said Alex Vargas, manager at Santa Fe Taqueria.

The restaurant was surrounded on two sides by closure signs, construction dirt, gear and a lack of parking because if it.

Jeweler Jackie lamb just gave up on NW 23rd.

She cleared out her showroom, ready to move to Bridgeport Village in the suburbs. The move came with much consideration.

"You start looking at parking, you look at the road, you look at the neighborhood maybe changing a little bit," she explained. "I'm really sad to leave, and I didn't think I would do it, but I feel like it's a good move for us."

But not everyone was complaining. Neighbors such as Judy Cappleman said they're looking forward to the much-needed road repairs.

"It's Just been so awful for so long. So we're looking forward to it being a normal road."

But for some businesses, the anxiety was unprecedented.

"This is the first time that I've had a really tough time," said Farinha.

The closure phase of the project was expected to be finished by Friday, Feb. 26.

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newsdude said on February 7, 2010 at 5:11 PM

There was a time in the past when NW 23rd was a nice place to stroll up and down and spend a few bucks along the way. Not anymore.

robert57 said on February 7, 2010 at 5:29 PM

The streets are really in very bad condition after they leave. Time to get lawyers so to sue the city for all those cars that will be damaged.

speakthetruth said on February 7, 2010 at 5:41 PM

Businesses, be creative! Think of the situation from the shopper's point of view. Make good signage, have "ambassadors" out to help. Find an alternative parking area and make it known. Have a small sale. There are ways. You need an improved street in the long run, so make this interruption less of a pain for all concerned.

qwertyuser said on February 7, 2010 at 5:55 PM

Tributes is so over priced anyway, I'm not sure who can afford those tiny little Philly style steak sandwiches that don't even fill you up. Escape from NY and Kornblatts are about the only 2 things on 23rd worth going there for these days...

mcmommie said on February 7, 2010 at 8:18 PM

Wait - according to the neoconservatives, there are no businesses left... just like they all left for Vantucky after we passed 66/67. THEY LIE!!

tiknbqet said on February 8, 2010 at 5:58 AM

NEW STREET WON'T HURT BUSINESS THOUGH, WILL IT? TELL THE 23 RD STREET MERCHANTS TO QUIT WHINING!!!!!

neveramazed said on February 8, 2010 at 10:21 AM

Wah/nah, I work near Lloyd center and there is some SERIOUS construction going on here, and is supposed to be going on for another year, not a piddly 3 weeks, stop crying.

notsocasual said on February 8, 2010 at 10:27 AM

While the crews are there can they start the renaming process to NW Richard M. Nixon Way?

dmmeltzer said on February 8, 2010 at 10:54 AM

The three weeks are during what is traditionally the slowest time of the year, with the possible exception of Valentine's Day. Imagine if the street closure was 3 weeks in June? The street closure itself is not the primary driving force behind the business problems, though it certainly is not helping. North Interstate survived the yellow line MAX construction for years and is doing well. The problem is that the recession has hit 23rd's specialty store much harder than the general business climate. Even in good times, there is high turnover on this street. In bad times, there is increased turnover and store closures. Many of you will blame the type of stores and the type of client that shops there as the core problem but remember that the current business mix worked well for 15 years...and fell apart in just one.

cklogic said on February 8, 2010 at 11:24 AM

I don't know what possesses people to run a business at NW 23rd or Pearl district these days. I've been there, I shopped there and it's not that fun. From a business standpoint, Portland's Eastside (NE/SE) is really the place to be for better sales revenue relative to costs & rent.

yayforthetax said on February 8, 2010 at 11:52 AM

Well, as I see it, NW 23rd is pretty 'yuppie', one can always shop in lake oswego!!

snicker said on February 8, 2010 at 7:05 PM

Great journalism KGW...nothing like an article that is totally one-sided with grammatical errors! The neighborhood has been demanding something be done to fix the road for years. I find it hard to believe you couldn't find something positive to say about the massive effort put forth by the City and neighborhood association to make this process go as smoothly as possible.