The holiday ads are flashy and kids want it all.
They're kids, after all.
How do parents set limits when it comes to gifts?
Your child might already have a Christmas list or might be preparing it as you're reading this. As a parent, there really are some ways to keep the list under control.
"Fright Rider and Legendary Bouncer," said 7-year-old Kai Butcher.
"I like Bay Blades and action figures," said 10-year-old Cole Schluter.
The Christmas list. Almost every kid has one some have a long list for Santa.
"This one has a lot of sharp [places] on him and he's cool because he's fiery," 6-year-old Keanu Butcher said while showing us his favorite toys.
"This is Gak and these are Angry Birds," said 6-year-old Sterling Sutton from Amboy, Washington. "I go to my grandma's house and I get presents from her and then I get presents from Santa."
"Yeah, a Nerf gun's on my list," 7-year-old Ben Schluter said as he held up a Nerf gun and began pointing at all the other toys he could see. "There's a bunch here and bunch here and a bunch here and it's like 'Which one do I choose?' "
As a parent, setting limits can be overwhelming and difficult.
"We really think about what's on the list and what she really wants because we say, 'Santa can't bring everything,' " said Bethany mom Bradi Gates.
Gates said she sets limits for her two kids, especially her oldest, Addilyn.
"They certainly get excited early in the year for it and we probably use it as a bribe," Gates laughed. "A little more than we probably should, for good behavior, you know? Santa and all that."
"At Toys R Us, there are a lot of toys I really want to get," said 6-year-old Addilyn.
Licensed child social worker Nicole Carroll said that's a normal response to all the holiday marketing. But she said the holidays are a great time to look at what values you're teaching your kids by your own behavior.
"When our kids start saying, 'I want that' and 'I want this,' join them," Carroll suggested. Ask 'What is it about that that you like? Where do you see that fitting in your room?' " She said children mimic how their parents say what they want and how they express gratitude.
"As an adult, when I am in want of something, what is it that I am showing my kid?" Carroll asked. "Even if I'm talking to my spouse, partner, family member about something I want--whether it's materialistic or not--am I expressing gratitude?"
Carroll said the holidays can also be a good time to teach your kids about people who are less fortunate, and can offer a chance to donate old toys.
"I'm sure they want everything, they're kids," said Vancouver father of four Kenny Butcher. But he teaches his kids perspective. "They save their allowance to buy things for other kids, like needy kids. They understand and know that if they get three things, it's a lot better than the kid who's just begging for one."
Carroll said most of all, be honest with your children. They may not get the exact thing they want, but they might get a version of it. That is just fine by Addilyn Gates.
"There might be some things I may not get because last time I wanted a Justin Bieber doll and mommy got me two Justin Bieber tooth brushes that sing. I [did] get a lot of toys that I wanted, [so] it's really cool," she added.
And Carroll said, when it comes to teenagers and what they want for Christmas, many of the same rules apply. If they have to have the latest gadget and you can't afford it, be honest. It may teach them a lesson about budgeting and about a family's financial health.