PORTLAND -- Tobacco firms are spending a lot of time and money marketing new products. Many of those products are flavored tobacco.
A survey of 8th and 11th graders in Multnomah County found one in six has tried flavored cigars or flavored chewing tobacco.
"They look and taste like candy. They're also not required to have them behind the counter as you would typically see with cigarettes," says Adelle Adams, who works on health policy and communications for Multnomah County.
The Multnomah County Health Department is launching an educational campaign this month to warn teens and parents of the dangers from using flavored tobacco products. County health experts are concerned the flavored products are the start to get more teens hooked on nicotine.
The "Sweet Deceit" campaign will feature informational posters that will go up in schools, recreation centers and other Multnomah County buildings.