Seattle travel campaign aims at Portland fans

Seattle travel campaign aims at Portland fans

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by KGW Staff

Bio | Email | Follow: @KGWNews

kgw.com

Posted on February 11, 2013 at 5:49 PM

Updated Tuesday, Feb 12 at 11:15 AM

SEATTLE – Seattle is trying a new marketing ploy on social media to lure people from Portland to explore and spend time in their city, too.

So far, organizers said that it appears to be working quite well.

Mike Truong is a mega-tweeter with 35,000 followers and he also has 5,000 friends on Facebook. He especially loves to tweet about travel, which hooked the hashtag of the 'Two Days in Seattle' campaign.

The tourism campaign organizers contacted Truong and offered to give him and a friend the gift of a two-night stay in Seattle plus $500 in spending money. They said he could visit and do whatever he liked in the Emerald City, as long as he agreed to write about it on Twitter and Facebook and share photos, too.

Truong agreed and went on the trip last July.  He tweeted around 300 times during the whirlwind visit.

“I went to the Space Needle, one of my favorites was the Air Museum over at Boeing Field, and I got to see the Black Bird in person,” he said.

Just this month, Truong also noticed what he described as an extra perk. His twitter handle is now part of the ads posted on some of TriMet's bus and Max trains. These ads were paid for by Two Days in Seattle.

The Seattle Convention and Visitor’s Bureau said it planned to spend about $1.5 million on the campaign not only in Portland, but also San Francisco and Vancouver, B.C.  Not to be outdone, Travel Portland said it was also starting a campaign of its own aimed at luring folks in Seattle and Vancouver to come the Rose City.

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