PORTLAND – A new produce market will open Saturday in the Portland’s Pearl District. The owners said they are taking local to a new level, including the name: Local Choice.
The idea behind the market at Northwest 9th Avenue and Northwest Everett Street is to honor the tradition of farm-to-fork.
On Friday last-minute preparations were being made for the first Local Choice. Husband and wife team Don and Georganne got the idea after living in Italy for a couple of years. They wanted to create an Old World market where people want to be, rather than have to be.
Besides fresh produce, there is a deli, meat and fish, a beer and wine bar, and of course, coffee.
Everything is locally sourced from Oregon and Washington. It's about supporting small family owned farmers, ranchers, fishers and artisans.
The owners have created what they call the "happy farmer" concept. It’s a certification that makes sure what a famer produces is indeed local.
“What we're trying to do is what we call a short straight line. Make a direct connection between the food source and the consumer,” said Don Sader with Local Choice Produce Market.
Produce that isn’t grown locally is sourced though local suppliers.
To build out this 65,000 square foot space, local designers, and crafts-people have used reclaimed and repurposed materials. The materials were used from the wine bar to the tables and even the chairs.
A $2 million investment also means 65 new jobs.
The Local Choice Produce Market will open Saturday morning at 7 a.m.