CINCINNATI -- A new line of toothpastes with unique flavors called mint chocolate trek, vanilla mint spark and lime spearmint zest will be appearing on grocery store shelves soon.
As first reported by Detroit Free Press, Procter and Gamble Co. calls the new toothpaste line "Crest Be" and says it still offers the important elements of cavity protection, cleaning, fresh breath and whitening.
Procter & Gamble is marketing the new flavors through social media and described Crest Be as an effort to attract new, adventurous consumers.
"Daredevils, have we got a surprise for you," the Crest Be website says. "It's a whole new world of deliciousness for toothbrushes everywhere. And it's ready to take your mouth on an exhilarating ride. Better buckle up."