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Holiday toy sales boost Mattel 4th-quarter profit

Associated Press

Posted on January 29, 2010 at 5:02 AM

Updated Friday, Jan 29 at 5:01 AM

EL SEGUNDO, Calif. (AP) — Barbie maker Mattel Inc. says better sales of its classic toys over the holidays and cost cutting helped its fourth-quarter profit rise 86 percent.

The No. 1 U.S. toy maker says sales of Barbie and Hot Wheels were particularly strong.

Mattel says it earned $328.4 million, or 89 cents per share. That compares with a profit of $176.4 million, or 49 per share, during the same period last year.

Sales climbed 1 percent to $1.96 billion.

Analysts expected the company to earn 68 cents on $1.98 billion.

The holidays are crucial to toy makers because they can make up to half of their annual sales during the quarter.

Mattel is based in El, Segundo, Calif.

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