Tech startups create virtual farmers market

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Associated Press

Posted on December 22, 2013 at 10:01 AM

Updated Sunday, Dec 22 at 10:02 AM

SAN FRANCISCO (AP) — If you want locally grown, organic cauliflower but can't make it to the farmers market you might be in luck.

A new crop of tech startups has begun to change the way people buy local groceries, creating new opportunities for small farmers and food makers.

An emerging online service called Good Eggs is among those using technology to bolster the market for locally produced foods that backers say are better for consumer health, farmworkers, livestock and the environment.

The San Francisco-based company offers more varieties of fruits, vegetables and artisan foods than many supermarkets and delivers them to customers at home or at work. Selection, however, is limited to what can be produced locally.

Good Eggs operates in four U.S. regions and plans to expand in an increasingly competitive market.

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