NEW YORK (AP) — Dorito dust may be the new salt for more restaurant chains.
PepsiCo Inc., which owns Cheetos, Fritos, Tostitos and other snacks, found enormous success last year after teaming up with Taco Bell to create Dorito-flavored taco shells. And it has since been looking for other ways to create restaurant dishes featuring its popular snacks.
The company announced Thursday that it struck a deal to serve its drinks at Buffalo Wild Wings, picking a significant client from beverage rival Coca-Cola Co.
Notably, PepsiCo also said it would work with the sports-centric chain to create "unique menu offerings."
Among the ideas floated include Doritos as a crunchy topping for wings, or soda-flavored salad dressings or sauces.