GRAPHIC ADS: Government health officials launched the second round of a graphic ad campaign Thursday that is designed to get smokers off tobacco, saying they believe the last effort convinced tens of thousands to quit.
SAD TALES: The ads feature real-life stories: There is Terrie, a North Carolina woman who lost her voicebox. Bill, a diabetic smoker from Michigan who lost his leg. And Aden, a 7-year-old boy from New York, who has asthma attacks from secondhand smoke.
DOLLARS AND SENSE: The CDC campaign cost $48 million and includes TV, radio and online spots as well as print ads and billboards.