News Summary: US launches new anti-smoking ads

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Associated Press

Posted on March 28, 2013 at 9:00 AM

Updated Thursday, Mar 28 at 12:01 PM

GRAPHIC ADS: Government health officials launched the second round of a graphic ad campaign Thursday that is designed to get smokers off tobacco, saying they believe the last effort convinced tens of thousands to quit.

SAD TALES: The ads feature real-life stories: There is Terrie, a North Carolina woman who lost her voicebox. Bill, a diabetic smoker from Michigan who lost his leg. And Aden, a 7-year-old boy from New York, who has asthma attacks from secondhand smoke.

DOLLARS AND SENSE: The CDC campaign cost $48 million and includes TV, radio and online spots as well as print ads and billboards.

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