SAN FRANCISCO (AP) — Roku is plugging headphones and several other new features into its latest set-top box for streaming Internet video to TVs, a move that amplifies its effort to upstage Apple Inc.'s better-selling player.
The Roku 3 box going on sale Wednesday also includes a more powerful search engine to find movies, TV shows and music more quickly and new menu for perusing the more than 750 online services available through the device.
The new model will be sold for $100, initially only at Roku's website and Amazon.com. Next month it will expand into other retail outlets, including Costco and Best Buy stores.
The ability to listen to video and music on headphones will probably be the Roku 3's biggest attraction. It's a feature unavailable on the Apple TV player.