During the San Fermin Festival in Pamplona, Spain, one man decided it was a good idea to take a selfie among the bulls while running.
The participant could be slapped with a fine of €3,000 or $4,100 in U.S. dollars for his risky move on July 11, the Local reports.
Regional authorities passed a bylaw this year to discourage people from using devices to take photos or videos during the running of the bulls, according to the largest English-language news network in Europe.
From the Local:
If anyone does seriously disturb the encierro and put other people's lives in danger by filming or taking pictures while running with the bulls, they will have to pay €3,000
The event has seen 15 people killed since 1911, when record keeping began. The most recent death happened five years ago.
The days-long festival, famously written about in Ernest Hemingway's The Sun Also Rises, attracts big crowds and involves heavy partying.