For years, Nike Inc. paid less than rival sportswear companies for top college apparel deals.
That changed in the last 12 months. The Beaverton-based company now has two of the three biggest deals on record with public universities, ranked by annual value.
Since 2013, the Business Journal has maintained a database of NCAA deals with sportswear companies. Each of the last three years, Adidas schools ranked at the top. In some years, Adidas had the five biggest deals.
But a flurry of activity in the past year shifted the landscape, driven by Under Armour's emergence as a serious bidder, Adidas' effort to reconnect with U.S. consumers, and Nike's desire to keep partnerships with the most elite schools. Recent mega-deals include UCLA's 15-year, $280 million deal with Under Armour and Nike's deals with Ohio State(15 years, $252 million), Texas(15 years, $250 million) and Michigan(11 years, $169 million).
Click through the slideshow to see the top 20 deals this season.
Check back tomorrow for a complete database and insights from leading sports economists about the big shift.
The rankings and database include the contracts of public universities at the top level of college sports (FBS). Private universities, such as Notre Dame, are not required to disclose contracts.
The Portland Business Journal is a KGW News partner.