Internal Studies

• Value of the Permission-Based Email Industry, September 2004 (.ppt)

External Studies

• Jupiter - "Reaching Elusive Audiences - Adults at Work" (.pdf)
• ACNielsen - "Online Advertising Really Moves Offline Product" (.pdf)
• Jupiter - "Online Advertising and Email Marketing Through 2008" (.pdf)
• OPA - "The Broadband-Enabled 18 to 34 Year-Old: Behavior Analysis" (.pdf)
• IAB - "28 Reasons to Use Interactive Advertising" (.pdf)
• Proof That Online Advertising Works (.pdf)
• The Positive Effects of Multi-Media Marketing (.ppt)