PORTLAND - Before the Giants vs The Patriots kickoff this Sunday for Super Bowl 46, it's already a win-win for the economy.
After the holiday spending lull and just before Valentines Day, the Super Bowl is a major touchdown for retailers.
Kickoff is 3:30 p.m. Sunday Feb. 5 on KGW-TV
"It's the biggest day of the year," said David Edwards, Operations Manger for Papa John's pizza.
It will be all hands on deck at the pizza shops. Some 500 pizzas per store will be tossed. Many customers picking up just before kick-off.
This year promises to be a record for Super Bowl spending, $11 billion. This will include food, apparel, TVs and anything connected to the big game.
"We bring in lots more stock," Fred Meyer Assistant Manager, Lucas Malley said.
Most of the Fred Meyer stores devote plenty of square footage for all the Super Bowl essentials.
This is the company's biggest selling season for televisions and recliners.
"It's a good offer now, buy one get one free," said Afzall Naushab shopping with his brother. They admit the game is long and if you're going to watch, you may as well be comfortable.
No retailer wants to fumble the chance to score leading up the Super Bowl. 173 million sets of eyeballs are expected to watch the Sunday match up. That's up a few million over last year. Business this week has spiked at Standard TV and Appliance.
"Now 40 inch is a small TV, 50 and 60 is pretty much common size," said Tony Gaylado at Standard TV.
Also big sellers, 92 inch 3D sets are in demand. Across the country more than 5 million sets will be sold in time for kickoff.
"It's not so much fun to invite someone over to watch you're 27 inch TV. They might come, but they really have got to love ya", said Gayloado.