PORTLAND, Ore. -- Fresh from reality TV, a Baldwin brother says he has lofty ambitions for the Rose City and Oregon’s burgeoning film industry.

Brother Steven Baldwin just finished a stint on "I'm a Celebrity... Get Me Out of Here!" Now Daniel Baldwin wants to move north to Portland to start a movie production company.

"I'm talking about moving to Portland and living here," said Baldwin, the second-oldest of the Baldwin brothers acting dynasty. "I'm talking about buying or renting an airplane hanger and making a production company and making films in and about Oregon.”

Baldwin and his business partner, actor-producer Charles Wall, hope to get rolling on at least three projects highlighting Portland and Oregon over the next year: a Portland-based reality show, a horror flick and a documentary about Oregon's struggling economy.

"I thought that it was very fascinating that a state that has so much going for it is over the national poverty line,” Baldwin said.

The duo’s latest film, “Road Reps,” premiered Sunday at the Morrison Hotel.

Baldwin and Wall hope their company will help improve Oregon's economy by creating jobs and exposure for Portland -- a city that’s fast becoming a target on the entertainment production radar, they said.

Film and television has been a steady presence lately. The TNT series “Leverage” has set up shop in Portland for the last several months. A Harrison Ford movie, “The Untitled Crowley Project,” has also been in production in the metro Portland area recently.

But Baldwin warns he’s not to be lumped into the same category as these other gigs.

"There's a significant difference in what we're trying to do. As wonderful as it is to see Harrison Ford shopping downtown, Harrison Ford's going back to Los Angeles and so is the film. We will not only make the film in Oregon, we will sell the film out of Oregon," promised Baldwin.

And Oregon is grateful -- and hopeful for more.  Last week, the state Legislature passed a bill to increase tax incentives for film companies shooting in state. 

Baldwin’s long-term hopes for his new Oregon production company are hopeful and should get the attention of Portland city leaders.

He thinks he can bring a quarter billion dollars in revenue to Portland.

"Numbers wise, if we get a network TV series running in the next two years and we make $15 million, we're talking easily, in subsidiary income, over $250 million dollars to the city of Portland alone," he said.