PORTLAND -- Volunteers with the group Worship in Pink reached out to local beauty salons on Tuesday to raise Breast Cancer Awareness.
They focused on the African American community because black women have the highest breast cancer death rates.
“For some women, there's still that fear of talking about breast cancer,” said Worship in Pink program co-coordinator Kathy Kendrix. “We want to spread that message of the early detection.”
Stylists, including those at Dean's Hair Salon in Northeast Portland, received information to share with their customers. Most ladies didn't seem to mind being a captive audience.
"I say right on. Keep doing it," said salon client Betty Lane while having her hair combed out. “The more you tell someone, they'll tell someone else and that's how (the message) gets across."
This weekend, several churches in the area will focus their services on breast cancer awareness. Worship in Pink is sponsored by Legacy Health and Susan G. Komen for the Cure of Oregon and Southwest Washington.
To learn more about Worship in Pink and for a full list of events planned, visit www.worshipinpinkpdx.org.