Low Halloween spending scares retailers

Low Halloween spending scares retailers

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by Joe Smith, KGW Business Reporter

kgw.com

Posted on October 29, 2013 at 5:05 PM

Updated Wednesday, Oct 30 at 2:42 PM

PORTLAND – From costumes to candy, Halloween is a $7 billion holiday. But this year, low sales numbers were scaring some retailers.

Predictions showed that spending was expected to be down 14 percent from 2012. Some experts blamed a lack of consumer confidence.

On average, more than $2.5 billion is spent on costumes alone. The average costume last year cost $80 per person, but this year costumes were clocking in at $75.

“I think a lot more people are doing accessories,” said Heather Rose, manager of the Halloween Warehouse in Beaverton. “They’re not doing the full costume. They’re piecing it together, making it their own, which is pretty cool. But it’s cutting down on the full costume sales.”

Candy makers were also preparing for lower sales. Many candy makers were packaging their products differently this year so retailers can sell them past Halloween.

Retailers were hoping the money saved from Halloween would be used for Christmas shopping.

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