PORTLAND, Ore. -- It's about the three R's of recycling, repurposing and reusing. That's how pizza maker Pizzicato sees it. When it came time to open a new store, sustainability along with a slice is now part of the new menu.
Pizzicato is now 20 years old, locally owned with 25 shops in the Portland area.
"This year has been a banner year" said Felix Rippel.
He, along with the rest of the management team, is now preaching what they practice.
"We all do this at home, we definitely need to bring this into the public arena just as responsible business people," he said.
Practicing the three Rs made it possible to afford to open this shop at 21st and SE Division. Everything in the pizzeria had lived a previous life.
"One of our motivations is to create conversation pieces," said principle designer Jennifer Jako with Fix Studio.
Her company worked with Pizzicato to find just the right mix of cast-offs to make the store attractive and fit with the neighborhood.
Jennifer is proud of her design for the dinning room lighting. The restaurant uses a lot of olive oil and tomato. Those cans are now shining light.
"It's especially beautiful if you look at them upward from underneath, it's kind of a repeat circle pattern," said Jako.
Here, nothing is left to waste. Stools from a former restaurant add a bit of color. Over by the widow seat are Douglas Fir beam stools. They come from buildings long gone.
The table tops are made from reclaimed underbrush from Oregon forests.
On top sit wine bottle planters for flowers.
When you first walk in you can't miss a half wall of pennies. They serve as the base for the counter which is made from paperstone. One top of that sit the pizzas.
There's even a telephone pole next to the compost bin that's available as a community calendar billboard.
"We want to speak to every neighborhood we're in and we're going to allow that neighborhood to dictate our look," said Rippel.
The sustainability extends outside as well. The two bicycle racks are made from what else -- recycled bicycle racks.
And if you eat outside, you can nibble on rosemany, thyme, oregano and olive tree from the planters.
And finally as a sign of the times, there is no neon or plastic sign. It's been replaced with a hand painted logo.