Australian conservationists are pushing for a new Easter mascot to unseat the bunny: The bilby.
Bilbies look a bit like rabbits, but they're endangered. Only about 600 remain in the wild.
In order to bring attention to their plight, chocolate bilbies are on display in stores throughout Australia this Easter season.
"The bilby is a beautiful, iconic, native animal that is struggling,” said Mike Drinkwater with WILD LIFE Sydney. “It is endangered, so it's important that we do all we can to support that."
Rabbits pose the biggest threat to these bilbies; they’re not native to Australia and are considered pests.