Business leaders take the Nike fitness challenge

Business leaders take the Nike fitness challenge

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by KGW Staff

Bio | Email | Follow: @KGWNews

kgw.com

Posted on April 4, 2014 at 5:21 PM

Updated Friday, Apr 4 at 5:27 PM

PORTLAND – KGW’s Laural Porter and a handful of local business leaders are participating the Nike Fuel Executive Challenge.

Nike’s Fuelband is a digital fitness tracker. Porter is one of 56 people competing on eight different teams to see who can rack up the most points in the run up to an international adventure race at the end of May.

Challenger Suzanne Hayden works with community leaders on public safety policy as Executive Director of the Citizens’ Crime Commission.

"I met the FBI director, that was a high point," Hayden said.

Hayden frequently meets with judges, district attorneys and police. She’s even worn police gear. Now, she’s wearing the Nike Fuelband.

She’s just one of many local business leaders who are up for the challenge.

Gail Baker is Vice President of Strategic Communications for Regence Blue Cross/Blue Shield.

"I can push a button and see my activity and today it's telling me I have1400 points and that means I should probably get out for a run,” Baker said.

Fuel points are a Nike fitness metric. The Fuelband is a high tech accelerometer that measures your physical activity.

In the Nike challenge, teams and individuals compete to see how many fuel points they can get.

Teams aren’t just running for points, they’re training for the ultimate challenge at the end of May, a three-day adventure race in Central Oregon called The Wild Canyon Games.

"We hoped to inspire executives and leaders of companies to see that there are different ways to improve health and wellness," said Wild Canyon Games Executive Director Carley Dillion.

At the games, 140 teams from around the world will compete in events like the triathlon and challenges like canyon swings and mud pit obstacle courses.

"At the Wild Canyon Games we aspire to Nike's motto, ‘If you have a body, you're an athlete.'"

Hayden said she was up to the challenge.

"It sounded like an adventure and it is,” Hayden said.

The Wild Canyon Games is a non-profit organization. In the last five years, it has donated $1.6 million to local charities.

You can follow Laurel Porter’s experience training for the Wild Canyon Games on her blog.

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Laural Porter contributed to this report

 

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