PORTLAND -- Did you see the man with the jet pack rocketing out of the Willamette River Thursday? He's been doing it all week.
The man in a jet pack was blasting up 35 feet in the air over the Willamette River as a promotion for a new alcoholic drink “AIR."
Slideshow: Water jet pack
He seems to have total control, going six feet underwater and then up into the air nearly three stories high.
Here's how it works: the pack is attached to a boat below him, the boat sucks in water then shoots it up a connected hose.
Dozens of people rushed to check out the stunt in downtown during their lunch breaks.
“We weren’t sure if it was a boat, or a flying something. We were walking in our lunch hour yesterday and saw it close by and came under the bridge,” Maureen Miner, who works nearby said.
“I was intrigued, it’s kind of interesting, I was waiting for him to fall it hasn’t happened yet,” Jim Campbell, who also works nearby said.
Organizers didn't want to identify the pilot. He arrived last weekend for the Blues Festival and has flown on the river several times since then.
He'll be back for another stint in August. The cost of a water jet pack: $100,000.